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Solution: a means of solving a problem;

Using a simplified content creation tool built on our patent pending AI engine, we enable engaging augmented reality and mixed reality solutions . The simplicity of our canvas makes it extremely cost effective to create immersive, engaging and educational augmented content for location based experiences as well as virtual experiences. Our solutions bring your exhibits to life through image, audio, video, 3D models and gamification, enhancing visitor experience at both, your exhibit locations as well as remotely from the comfort of their homes.

Inception: the establishment or starting point of an institution;

Augmented Reality is a term that has been in the public consciousness for decades. Despite the promise, it is only now, since the rise of powerful smartphone technology, that AR is finally mainstream reality. AR enhances the view of real life by overlaying computer – generated content. This “virtual content” can be almost anything – from images to video, audio, images to games – and it can be triggered by anything – an image, an exhibit, a location or a combination of all three.

The cost of creating AR content still remains high and is a challenge in adoption of AR outside of gaming. 3rDi recognizes this as an opportunity to explore solutions to overcome this challenge. I have further refined Inception. The page seemed much bigger, so I had to streamline it.

Perception: a way of regarding, understanding, or interpreting something;

The cost of augmented content is the main reason museums and art galleries are unable to apply this technology to their user experience. To close the gap between culture and a more technology savvy generation, Museums and Art Galleries are looking for new way of presenting their exhibits.

Therefore, in 2017, we founded 3rDi with a specific vision to bring the world to those that could not access it easily. We realized, our path to achieving this vision, is through engaging and immersive solutions to create sophisticated augmented content.

Conception: the forming or devising of a plan or idea;

We knew creating a content creation tool to build augmented content is the first step in the right direction. A tool that does not require technical skills, a tool that is simple to use, a tool that reduces the effort and cost associated with content creation.

Using this tool, we endeavour to create solutions that bring augmented content within affordable reach for you. You can now look forward to presenting your products, exhibits, locations etc. to your visitors, through augmented content.

Creation: the action or process of bringing something into existence;

The process of content creation is extremely simplified using our platform. For those who choose to create their own augmented content, we provide a one-hour training on our content creation platform.

Alternately, our team of professionals work closely with you to deliver the highest quality augmented reality experience for your users.

We follow a time-tested process that consists of the following steps:

  1. Scoping and Consultation
  2. Exhibit Tagging
  3. 3D-Model Resource Management
  4. Resource generation, digitization and organization.
  5. Content Creation and Publishing
  6. Testing and Dry Run

We are always looking for exceptional people to be part of our 3rDi Certified Content Creation Professionals. If you are interested in being part of the future; please register at our Marketplace.

Destination: the place to which something is being sent;

3rDi augmented reality solutions can enhance visitor experiences for customers in different market segments. It is also known to attract new generation of visitors, increasing traffic coming through your doors. In aligning with our vision, our present focus is on travel and tourism, including but not limited to museums and art galleries, tourist attractions, public buildings, and city exhibits.

Museums and Art Galleries are early adopters of augmented and virtual reality. Early experiments in augmented and virtual reality by some museums and art galleries like The Smithsonian, The Metropolitan Museums of Modern Art and few others, have inspired others to explore similar solutions. They are more open to adopt and implement immersive augmented experiences at their locations.

Organization: an organized body of people with a particular purpose;

3rDi is an open and fun environment that attracts members from different parts of the world. A company headquartered in Canada, our team has professionals from Russia, Ukraine, India and Canada. The team has maintained a very productive remote work environment, successfully collaborating between members over multiple time zones. Guided by a group of advisors who are successful professionals in the technology industry within Canada and USA, the 3rDi team is growing rapidly.

Meet the people

Communication: means of sending or receiving information;

3rD-i Laboratory Inc. is a global company with team members in different countries.

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