Solution: a means of solving a problem;

Using a simplified content creation tool built with our patent pending Ai engine, we create affordable augmented reality and mixed reality solutions for you. The simplicity of our canvas makes it extremely cost effective to create immersive, engaging and educational augmented content for location based experiences as well as virtual experiences. Our solutions bring your exhibits to life through image, audio, video, 3D models, animation and gamification, enhancing visitor experience at both, your exhibit locations as well as remotely from the comfort of their homes.

Inception: the establishment or starting point of an institution;

Augmented Reality and Mixed Reality are terms that have been in the public consciousness for decades. Despite the promise, it is only now, since the rise of powerful smartphone technology, that AR and MR is finally mainstream reality. AR enhances the view of real life by overlaying computer – generated content. This “virtual content” can be almost anything – from images to video, audio, images to games – and it can be triggered by anything – an image, an exhibit, a location or a combination of all three.

The cost of creating Augmented and Mixed Reality content still remains high and is a challenge in adoption of AR and MR outside of gaming. 3rD i recognizes this as an opportunity to explore solutions to overcome this challenge.

Perception: a way of regarding, understanding, or interpreting something;

The cost of augmented content is the main reason enterprise customers are unable to apply this technology to their user experience. To close the gap between enterprise and a more technology savvy generation, our customers are looking for a new way of presenting their products.

Therefore, in 2017, we founded 3rD i with a specific vision to bring the world to those that could not access it easily. We realized, our path to achieving this vision, is through affordable solutions to create sophisticated augmented content.

Conception: the forming or devising of a plan or idea;

We knew creating a content creation tool to build augmented content is the first step in the right direction. A tool that does not require technical skills, a tool that is simple to use, a tool that reduces the effort and cost associated with content creation.

Using this tool, we endeavour to create solutions that bring augmented content within affordable reach for you. You can now look forward to presenting your products, exhibits, locations etc. to your visitors, through augmented content.

Creation: the action or process of bringing something into existence;

The process of content creation is extremely simple with our platform. For those who choose to create their own content, we provide a one-hour training on our content creation platform.

Alternately, our team of professionals work closely with you to deliver the highest quality of augmented and mixed reality experiences for your users.

Content creation is a time-tested process that consists of the following steps:

  1. Scoping and Consultation
  2. Exhibit Tagging or 360 Video Capture
  3. Element Management
  4. Resource generation, digitization, organization and attachment.
  5. Content Creation and Publishing
  6. Testing and Dry Run

Destination: the place to which something is being sent;

3rDi augmented reality and mixed reality solutions can enhance visitor experiences for customers in different market segments. It is also known to attract a new generation of visitors, increasing traffic coming through your doors and virtually. In alignment with our vision, our focus is enterprise customers, including but not limited to museums and art galleries, digital marketers, university campuses, real estate companies.

Organization: an organized body of people with a particular purpose;

3rDi is an open and fun environment that attracts members from different parts of the world. We are headquartered in Canada and our team has professionals from Russia, Ukraine, India and Canada. The team has maintained a very productive remote work environment, successfully collaborating between members over multiple time zones. Guided by a group of advisors who are successful professionals in the technology industry within Canada and USA, the 3rD i team is growing rapidly.

Meet the people

Communication: means of sending or receiving information;

3rD-i Laboratory Inc. is a global company with team members in different countries.

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